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Digital & Social Strategy - Hollyoaks cast with fans

Digital & Social Strategy

We help shape how programmes live online. Working with production teams and broadcasters, we make sure shows don’t just exist on TV but continue to reach and connect with audiences across digital platforms. From early ideas through to broadcast and beyond, we offer clear, practical guidance on what to do, where to do it, and how to keep audiences engaged over time.

Content Creation

Our team creates content designed specifically for digital and social audiences. This includes original formats, short videos, podcasts, and social clips that are built to maximise performance on every platform. Everything we make is informed by a strong understanding of audiences and what works online, while staying true to the brand and editorial voice. We handle the whole process from idea to delivery making sure content is produced smoothly and lands in the right way.

Content Creation - Hollyoaks Cast behind the scenes in Mallorca.
Programme Support - I'd do anything for Hollyoaks Episode 1 titles and hero image.

Programme Support

We support programmes across their full digital life. That means managing show pages, running social accounts, and creating content that keeps audiences interested before, during, and after broadcast. We’re hands-on with day-to-day management and real-time engagement during key moments, helping shows stay active and relevant. We also focus on growing audiences and generating revenue, while protecting the show’s tone and relationship with viewers.

Digital Commissions & Partnerships

We create digital content that expands programme worlds and reaches new audiences. This includes talent-led formats, brand partnerships, and platform-first content for YouTube and social. We work closely with talent, creators, and brands to build digital extensions that feel natural, scalable, and commercially effective, helping talent grow their presence beyond TV while delivering real value for partners.

Digital Commissions & Partnerships - Hollyoaks Unwapped billboard in Leicester Square, London.

Let’s work together!

Whether you’re a production company, channel, brand
or simply need some help with your social strategy – say hi!

Digital16

Childwall Abbey Road
Liverpool
L16 0JP

We're a digital and social media agency born from Lime Pictures, based at Lime and L16 Studios in Liverpool who live and breathe platform-first storytelling.

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