About

We're a digital and social media agency born from Lime Pictures, based at Lime and L16 Studios in Liverpool who live and breathe platform-first storytelling. From YouTube and TikTok to Snapchat, Instagram and Facebook, we create content that doesn't just reach online audiences; it stops them mid-scroll.

We started as a small team with a core focus on supporting Channel 4's flagship drama Hollyoaks, who believed in and demonstrated the power of an audience-first approach. Through projects like Hollyoaks IRL, we helped set a new benchmark for platform-first content, built an always-on social strategy, and generated over 1.1 billion organic views in 2025. One show. One team. One billion views. The sustained success opened up exciting new opportunities, expanding collaborations with other production companies, and driving significant growth in both our talent and expertise within our team.

Today, we work at the heart of programme support and commercial partnerships, collaborating with broadcasters, production companies, brands and on-screen talent to shape how content lives beyond linear. Building on our strong heritage in programme support, we specialise in accelerating platform growth through innovative, engaging storytelling, delivering award-winning content for leading broadcasters and production partners, including the BBC, Channel 4, ITV and Netflix.

Whatever a production needs digitally, we've got it covered. We move fast on reactive, meme-led content, we craft short-form clips, trailers and throwbacks. We go deep on long-form, archive compilations, documentaries, and promotional pieces. We create original content, from mobile-shot stories to podcasts. As well as offering end-to-end social media management, from scheduling and publishing to performance monitoring and audience engagement. Every bit of it is tailored to you.

With the industry recognising our understanding of what audiences want, our team has earned widespread credibility, with over 20 major award wins, alongside recognition from BAFTA, the Lovie Awards and a Cannes Lions. Digital16 has won Best Digital Support for a Programme at the Broadcast Digital Awards for four consecutive years and holds the RTS North West Award for Best Digital Creativity. At the 2025 Broadcast Digital Awards, judges described our work as
"bold, unflinching and socially vital."